Denise Macalino - user experience designer ✏️ world backpacker 🛫 and amateur baker 🧁
I’m a Product Designer that has been driven by solving complex problems for missions with a purpose to increase access for people. From making healthcare more accessible to increasing financial literacy to integrating the public library to the digital sphere, I am always looking to use design to serve communities.
My principles as a designer are:
🦻🏽 Accessibility: Designing for the edge case makes design better for everyone. Accessibility is about more than WCAAG compliance, but understanding the multitude of users we are serving
📊 Data-driven design: Quantitative design is overlooked in design, and I am on a mission to focus on larger data sets to infer behaviour patterns rather than take a few user statements to direct a design project
🎨 Co-creation: Design with and not for users - it’s the best way to learn their problems and needs in depth.
My goal as a UX designer is to keep humans at the centre of technology and technological innovation.
- Im a traveller at heart. I’ve lived in Canada, the USA, Argentina, & Austria 🌎
- I love a good hike ⛰️and have trekked Patagonia, the Andes, & the Rockies
- If you have a baked good request 🍰 I’ve probably made it before!
- When not designing, you can find me at a drop-in improv class 🎬
Drop me a line at denise.macalino@gmail.com for any inquiries, or if you just wanna have a (virtual) coffee ☕!